Sustainability

Big impact on waste,
light touch on the environment.

Returns and exchanges add to the negative impact the fashion industry has on
the environment. Overproduction or mis-allocation of sizes across geographical
locations are major problems for luxury brands when forecasting inventory
amounts for each collection, leading to excess that cannot be marked
down or easily recycled.

Whether through the AFS,
Virtual Runway or B2B Virtual Marketplace,

Modern Mirror plays a vital role in assisting your
brand in completing the cycle of sustainability to
meet your goals in reducing the fashion industry's
environmental footprint.

In order to help drive brands toward higher
levels of economic and environmental performance,
our superior fit technology and B2B Virtual Marketplace
create a true closed-loop system by facilitating the
completion of the sustainability cycle for
luxury fashion brands.

1

Customers can view a garment in any size, style or color on themselves, providing the ability for brands cut down the amount of physical inventory required on the store floor. Assisting in minimizing waste from over production.

2

Consumer fit and preference analytics enables optimizing production and inventory allocation, lessening the impact of unnecessary production and transportation.

3

As a collection is presented, clients can virtually try-on runway looks and immediately pre-order pieces prior to production, cutting down on textile waste. Leading to made-to-measure and personalized orders based on clientele measurements and images.

4

B2B Virtual Marketplace enables retail buyers to order through brand-customized linesheets from anywhere, anytime on any device, bringing the runway to them without the carbon impact from travelling to fashion industry events.

5

Reducing physical sample making for brands, results in a reduction of textile waste, by creating visualizations for each garment color and style variation before production.

6

Reassuring customers on the fit, wear, and appearance of a garment on them without physical try-on. Thus, leading to a decrease in returns and exchanges, alleviating pollution from transportation and packaging.

“Reducing the amount of returns by at

1

least 40% due to sizing, thus cutting

1

down the amount of carbon

1

emissions by almost half.”