Privacy Policy

Modern Mirror Privacy Policy

The Modern Mirror is committed to respecting and protecting your private information. Please read this full policy for detailed information on what information we collect, how we protect it, and your rights regarding its use.

What personal information do we collect from you, when, and why?

We collect Personal Data when you use our website or mobile application, use our products and services in a retail setting or other physical venue, or contact us. The data we collect includes details you give to us, such as your name, your email, and your postal address, information we derive from your body image such as your appearance and measurements, and information we derive from your use of our online or retail-location products such as when and how you have used them.

Personal Data we collect from you includes:

  • Contact information including your telephone number, email and postal addresses, nationality, date of birth and other details you provide to us
  • Personal information that may be contained in any correspondence including emails and postal mail, that you may send to us
  • Details of purchases or transactions you make with us or with others through the use of our products and services
  • Details of your use of our products and services or those of others accessed through the use of our products and services
  • Credit card, debit card, and other payment-related information
  • Information generated as a result of our body imaging system, including three-dimensional images, measurements, or movements

How do we collect your Personal Data?

We collect your Personal Data as follows:

  • Through our website: We collect Personal Data through our website or application.
  • Offline: We collect Personal Data from you offline, such as when you attend a Modern Mirror or co-branded event or use our products or services in a retail setting
  • Physical Location: we collect the physical location of your device by, for example, using satellite, cell phone tower or Wi-Fi signals
  • Using cookies: we collect your Personal Data when you browse the website, by using cookies. Our collection and processing of your Personal Data via cookies are governed by the Privacy Policy (See Do we use cookies?), that you should read carefully.

    The Personal Data you provide through the website is combined with Personal Data and other Information that you provide to us (via online or offline means), or that we otherwise obtain online or offline.

What we do with the information we collect

We use the above information to understand your needs and preferences and provide you with better service and user experience. In addition, we use the data for the following reasons:

  • For internal record keeping
  • To improve the quality of our products and services
  • For Avant-Garde Fitting System (AFS) users, to make recommendations for, and to create visualizations of products matching your requirements
  • For Digital Modeling service users, to create and provide 3D models and 2D images and videos of you, for your virtual modeling use
  • For NFT/Metaverse users, to create and provide 3D models and 2D images and videos of you and of virtual garments and accessories you have purchased, for your use in metaverse and other social media applications
  • We may periodically send promotional emails about new products or services, special offers or other information which we think you may find interesting using the email address which you have provided
  • We may use information on your use of our products and services in order to create a customized experience that better meets your needs, or to enable our partners with whom you have a relationship to do so (subject to their privacy policies)
  • To provide you with assistance and information about our products and services

What are your rights regarding your Personal Data?

We are required by law to have a valid legal basis to process your data, which will be because we are providing you with services you have requested. We will also use your Personal Data to send you sales and marketing communications that may be of interest to you if we have your consent for this activity, or if you are an existing customer where we believe we have a reason to communicate with you. You can opt out of sales and marketing communications from us at any time.

Under the law, you have the right to know what Personal Data of yours we are processing or storing, where that data came from and how we are using that data. You can ask us to update, correct or remove the data we hold about you. You can also withdraw your consent for the use or storage of your data at any time.

You can exercise these rights at any time by emailing If you believe that the handling of your Personal Data has been carried out unlawfully, you can file a complaint with the supervisory authority responsible for compliance with the rules on Personal Data protection in your jurisdiction.

We may provide your data in response to a legal request (like a search warrant, court order or subpoena) if we have a good faith belief that the law requires us to do so. We may also do so when we have a good faith belief it is necessary to detect, prevent and address fraud, unauthorized use of the products, violations of our terms or policies, or other harmful or illegal activity; or to protect ourselves (including our rights, property or products), you or others, including as part of investigations or regulatory inquiries.

This Privacy Policy may undergo changes and additions from time to time. Where possible we will inform you of any changes, but please check the contents periodically. The date of issue is shown at the end of the notice.

How do we protect your information?

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive data you supply is stored in encrypted form.

Retention of data?

We will not retain your Personal Data for longer than is necessary to fulfill the purposes for which you provided that Personal Data, unless the law permits or requires that we retain it for longer. The retention period varies depending on the purpose of the processing. For example, the data collected during your purchase of services are retained in accordance with local tax law, while the data used to send you our marketing communications are retained until you ask to be unsubscribed.

How long do we keep your Personal Data?

  • We intend to keep your Personal Data accurate and up-to-date. We will delete the Personal Data that we hold about you when we no longer need it, or when you request that we do so.
  • We keep your Personal Data that we use for the purposes described in this Privacy Notice for as long as you maintain an account with us and as long as needed to provide products and services associated with that account, except where legal requirements requiring that we keep your Personal Data for a longer or shorter period apply. We may from time to time contact you in order to confirm that you continue to grant us permission to retain such data.

Minimum age

Protecting the safety and privacy of children is very important to us. We will not knowingly collect or use Personal Data from anyone under the age of sixteen (16) years, or any other age limit established by the law of her/his country of residence. By registering with us on the website or application, you confirm that you have reached the age of majority in your country of residence.

We will not send marketing communications to anyone under the age of sixteen (16) years.

Do we use ‘cookies’?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s or mobile device’s storage through your Web browser (if you allow) that enable the site’s or service provider’s systems to recognize your browser and capture and remember certain information making for better service. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is different, look at your browser’s Help Menu to learn the correct way to modify your browser’s cookie handling.

Third-party disclosure

We do not sell or trade your personally identifiable information to any outside third parties without your permission. We may with your consent transfer your information to a third party with whom you have a relationship, for example providing your measurements to a clothing retailer to enable your doing a virtual try-on or purchase. We do transfer website content, data, and code to third party suppliers for data backup and website hosting services.

Third-party links

We may include or offer third-party products or services on our website. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Third party sites / third party service providers

This Privacy Notice does not address, and we are not responsible for, the processing and data protection practices of any third parties, including any third party operating any site to which this website may contain a link. The inclusion of a link on the website does not imply endorsement of the linked site by us or by our affiliates.

In particular, please note that the website can contain a link to e-commerce websites. This Privacy Notice does not govern any e-commerce websites to which the website can contain a link. Any Personal Data that you provide through the e-commerce website will be subject to the privacy notice of the e-commerce site, and not this Privacy Notice. We have no control over, and shall not be responsible for, the use of information collected through the e-commerce site.

Contacting Us

If there are any questions regarding this Privacy Policy, you may contact us at any time by emailing