More than 25 NFLPA business partners will have the opportunity to engage with players in innovative ways during the multi-day event, with the goal of creating content for campaigns, marketing activations, and player-identified products.
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Lockerverse is staying true to its mission of empowering diverse creators and bringing culturally significant projects to the table. On April 24, the Web3 platform announced that it has teamed up with Modern Mirror, a digital innovation company, to launch its first-ever digital collectible — CJ Stroud’s “CJ7 Collectible”.
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Released in the first-ever DPC Report 2022, this executive interview is one of a twenty-part series that sees The Interline quiz executives from major DPC companies on the evolution of 3D and digital product creation tools and workflows, and ask their opinions on what the future holds for the the extended possibilities of digital assets.
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Digital Product Creation (or DPC) is perhaps the fashion industry’s most widely-publicised and most mis-characterised technology segment. Thrown into the spotlight by the pandemic and by the compressed hype cycle of digital fashion, the tools, processes, and workflows required to create digital representations of physical products – and to take creative and commercial decisions based on those digital assets – have quickly ascended to the top of the industry’s investment agenda.
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Throughout the programme, students are also able to meet designers and innovators of emerging technologies, including those working in augmented reality (AR) and virtual reality (VR). Course speaker Nicole Reader, who is also the founder of the digital fashion consultancy Modern Mirror, believes leveraging technology in this way has resulted in their brand’s success.
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“Sponsorship by Modern Mirror is very significant to Digital Fashion Week NY,” says Clare Tattersall, director DFWNY, “their partnership is validation that the luxury industry is thinking beyond gimmicks, to providing digital fashion solutions that really address creating a more exquisite customer experience.”
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Digital Fashion Week NY announces key sponsorship by Modern Mirror, signifying the critical value of digital fashion to the future of luxury fashion brands.
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We asked three experts in the field of digital fashion and size-inclusion how they see the issue and what the future may bring.
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Like never before, a huge part of our lives are being played out online. It was only a matter of time before fashion brands started to dress our online personas. And part of the excitement around the rapid growth of the digital fashion space — and why we’re looking into it here — is whether it could be harnessed to fix the fashion industry and make it more sustainable and ethical.
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New York-based fashion innovation company, Modern Mirror debuts into the metaverse with a one-of-one video of a 3D model of “bionic pop artist” Viktoria Modesta wearing digital fashion. The garments are designed by 3D fashion designer Sam Goodyear.
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Modern Mirror announces the debut of its first NFT project called “Limitless – Fallen Angel” with a focus on inclusivity, diversity and sustainability in collaboration with Sam Goodyear and Viktoria Modesta.
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One of the in-person events taking place during the Digital Fashion Week was the 3D body scanning of visitors offered by Modern Mirror, one of the sponsors of the event, which can later be used in the Metaverse, a first step to narrowing the gap between creators and consumers.
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Surging online sales during the pandemic have touched off a similarly massive wave of returns. Here’s how some brands are handling the deluge.
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Augmented reality and virtual reality for sales have been around ever since those technologies first were available to the public, but commercial applications of the technology are now more widely available than ever before. The concept has been limited thus far mostly to leading-edge companies, but mass adoption is not too distant.
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Also discusses Modern Mirror’s approach to personalization
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In an uncertain world, the importance of every in-person shopper interaction is at an all-time high. To stand out, physical retail experiences must be memorable and bespoke. Can commoditised technology keep up?
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Maintaining flexibility and an openness to innovation are some of the imperative techniques in fostering a successful ecommerce presence. During a session at the Women in Luxury eConference, a group of women executives in majority-female luxury sectors including Modern Mirror CEO Nicole Reader discussed the most effective ways to maintain and expand consumer bases through online offerings.
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Focusing on women leading during a time of tremendous upheaval as luxury businesses adapt to lockdowns, bans on cross-border travel and the resultant rapid shift to ecommerce transactions. Featuring Modern Mirror CEO Nicole Reader.
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Retailers will need to leverage technology to address operational challenges and create unique in-store experiences in the post-COVID era.
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In an effort to mitigate fitting room fatigue and help brands and retailers minimize waste, Modern Mirror is digitizing the retail experience.
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3D assets can help throughout fashion supply chains, from design to e-commerce imagery and AR experiences.
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MIT Enterprise Forum NYC panel discussion featuring Modern Mirror CEO Nicole Reader.
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They say the mirror does not lie. But can it try clothes on for you, so you don't have to?
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Bloomberg Businessweek radio host Carol Massar interviews CEO Nicole Reader about technology and fashion.
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AIO Young Professional, Sogol Borjian, interviews Nicole Reader about the intersection of fashion and optics. Ms Reader is an invited speaker at AIO 2016.
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A new virtual 'try-on' technology is being launched by fashion-tech company The Modern Mirrror aimed at transforming and redefining consumer purchasing behaviour by merging cutting-edge body-imaging technology with 3D visualisation.
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A new technology that promises to enable customers to try clothes on virtually, whether they are in the store, or online launched this week.
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Usually, it’s up to a company’s IT leaders to convince the CEO that investment in security and privacy technology is necessary.
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