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Digital Fashion Week NY explores innovative ways of wearing, interacting and discussing fashion

“Sponsorship by Modern Mirror is very significant to Digital Fashion Week NY,” says Clare Tattersall, director DFWNY, “their partnership is validation that the luxury industry is thinking beyond gimmicks, to providing digital fashion solutions that really address creating a more exquisite customer experience.”

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Luxury fashion adopts Digital Fashion Week

Digital Fashion Week NY announces key sponsorship by Modern Mirror, signifying the critical value of digital fashion to the future of luxury fashion brands.

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How can digital fashion and technology help brands to be more size-inclusive

We asked three experts in the field of digital fashion and size-inclusion how they see the issue and what the future may bring.

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Could digital fashion be an eco-friendly replacement for fast fashion?

Like never before, a huge part of our lives are being played out online. It was only a matter of time before fashion brands started to dress our online personas. And part of the excitement around the rapid growth of the digital fashion space — and why we’re looking into it here — is whether it could be harnessed to fix the fashion industry and make it more sustainable and ethical.

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The Vogue Business NFT Tracker

New York-based fashion innovation company, Modern Mirror debuts into the metaverse with a one-of-one video of a 3D model of “bionic pop artist” Viktoria Modesta wearing digital fashion. The garments are designed by 3D fashion designer Sam Goodyear.

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Limitless NFT – Fallen Angel – inspiring inclusivity, diversity and sustainability

Modern Mirror announces the debut of its first NFT project called “Limitless – Fallen Angel” with a focus on inclusivity, diversity and sustainability in collaboration with Sam Goodyear and Viktoria Modesta.

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Digital Fashion Week New York concludes

One of the in-person events taking place during the Digital Fashion Week was the 3D body scanning of visitors offered by Modern Mirror, one of the sponsors of the event, which can later be used in the Metaverse, a first step to narrowing the gap between creators and consumers.

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How to deal with retail’s returns frenzy

Surging online sales during the pandemic have touched off a similarly massive wave of returns. Here’s how some brands are handling the deluge.

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Sales embraces the experience economy

Augmented reality and virtual reality for sales have been around ever since those technologies first were available to the public, but commercial applications of the technology are now more widely available than ever before. The concept has been limited thus far mostly to leading-edge companies, but mass adoption is not too distant.

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Saks elevates CX with personalized virtual styling service

Also discusses Modern Mirror’s approach to personalization

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Why futureproof retail experiences won’t be bought off the rack

In an uncertain world, the importance of every in-person shopper interaction is at an all-time high. To stand out, physical retail experiences must be memorable and bespoke. Can commoditised technology keep up?

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Successful ecommerce experiences translate to overall brand growth

Maintaining flexibility and an openness to innovation are some of the imperative techniques in fostering a successful ecommerce presence. During a session at the Women in Luxury eConference, a group of women executives in majority-female luxury sectors including Modern Mirror CEO Nicole Reader discussed the most effective ways to maintain and expand consumer bases through online offerings.

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Luxury Daily’s Women in Luxury 2021 eConference,
June 2, 2021

Focusing on women leading during a time of tremendous upheaval as luxury businesses adapt to lockdowns, bans on cross-border travel and the resultant rapid shift to ecommerce transactions. Featuring Modern Mirror CEO Nicole Reader.

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As COVID accelerates retail trends, new challenges emerge: Bain

Retailers will need to leverage technology to address operational challenges and create unique in-store experiences in the post-COVID era.

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Modern Mirror digitizes retail with 3D, virtual fitting room

In an effort to mitigate fitting room fatigue and help brands and retailers minimize waste, Modern Mirror is digitizing the retail experience.

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3D design is the future. Brands are catching up

3D assets can help throughout fashion supply chains, from design to e-commerce imagery and AR experiences.

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Fashion and Retail in 2021 and Beyond

MIT Enterprise Forum NYC panel discussion featuring Modern Mirror CEO Nicole Reader.

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Forget AR & VR Apps. New Technology System Modern Mirror Takes Virtual Try-Ons Next Level

They say the mirror does not lie. But can it try clothes on for you, so you don't have to?

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3D Body Scanning & 3D Digital Garments

Bloomberg Businessweek radio host Carol Massar interviews CEO Nicole Reader about technology and fashion.

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Making the unimaginable possible.

AIO Young Professional, Sogol Borjian, interviews Nicole Reader about the intersection of fashion and optics. Ms Reader is an invited speaker at AIO 2016.

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“No similar fitting systems in the marketplace”

A new virtual 'try-on' technology is being launched by fashion-tech company The Modern Mirrror aimed at transforming and redefining consumer purchasing behaviour by merging cutting-edge body-imaging technology with 3D visualisation.

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“Disrupt and redefine the luxury retail industry”

A new technology that promises to enable customers to try clothes on virtually, whether they are in the store, or online launched this week.

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“Somewhere, a frustrated IT security executive wishes they worked for Nicole Reader.”

Usually, it’s up to a company’s IT leaders to convince the CEO that investment in security and privacy technology is necessary.

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